Market Making
Institutional Market Making for Regulated Sports Markets
Kane Analytics develops in-house probabilities and pricing for sporting event outcomes and deploys proprietary liquidity to trade at scale across regulated betting and prediction platforms. Our approach is designed to support efficient market formation, consistent pricing, and durable liquidity.
RFQ-Based Market Support
For platforms that use RFQ-style quoting, such as parlay and same-game parlay markets, we apply dedicated RFQ pricing models to generate fast, risk-aware prices. Our RFQ process accounts for leg correlation, market context, and real-time exposure while maintaining strict internal house limits.
Player Prop Pricing
In addition to market making, Kane Analytics produces in-house probabilities and pricing for player prop markets across major leagues including the NFL, NBA, and MLB. These models can be used to support pricing and risk management for traditional sportsbooks or integrated into prediction market platforms.
Request a Discussion
If you represent a regulated betting or prediction platform and are interested in any of our B2B market-making or pricing services, we invite you to schedule a conversation. We engage selectively and look to partner with platforms aligned on structure, transparency, and long-term objectives.